Portfolio

A sample of authored blog posts, articles, and syndicated content

Analyzed user research, wrote, and edited a top-of-funnel research report highlighting top-performing companies using the UserTesting platform

Recording of a talk I gave at the Confab conference about testing written content and concepts with users, with examples and results from testing ad copy and creative

Wrote and refined company brand style guide in collaboration with product, brand, and corporate marketing teams 

Samples of ad copy for a gated piece of content

Infographics used for sales enablement and content promotion